1 Top 10 SEO Mistakes Posted by Kapil SEO | at 4:15 AM

Every Search engine optimisation (SEO) campaign is a double-edged sword. It’s like traveling in space: one wrong calculation here and one there and you can end up billions of light-years away from your destination. In this post I’m going to suggest 10 SEO mistakes that you should definitely avoid. There are 100s of things that can go wrong, but these top 10 SEO mistakes can cause you the most harm. Here they are:

1) Wrong title of the page
Your title is the first thing the search engine crawlers encounter when they visit your web page. Your title tells the search what your page is about. Even when your link appears in the search results page, it’s your title that attracts the users and makes them click the link. Avoid deceptive titles. Use keywords in your title and be as clear as possible. Another mistake regarding the titles is that sometimes all the pages belonging to a website have the same title: this is a big mistake. Every page of your website should have its own unique title.

2) Wrong selection of keywords
Almost every SEO effort revolves around the chosen keywords and lots of money and time is spent on obtaining a high ranking for the keywords. All the effort will go down the drain if you focus on the wrong keywords. Carefully study what keywords and key phrases your target market is using to find what you have to offer, and then optimise accordingly. Use the free and commercial keyword-analysis tools to zero-in on the precise keywords. Never assume on your own what keywords your target market is using.

3) Having no textual content
No matter how snazzy a website you have, if it doesn’t have enough text, the search engines will never find out what you represent and what product or service you intend to sell.

4) Having wrong content
It is as good as having no content because your bad content will give all the bad information to the search engines. This is partly related to selecting the wrong keywords because even by selecting the wrong keywords you can easily generate wrong content.

5) Choosing the wrong target market
You should know to whom you want to sell, and only then you can properly steer your SEO campaign. If the target market is wrong, how can optimise your website correctly. With wrong target market you’ll be choosing the wrong keywords and misplaced search engine campaigns. Always be sure of whom you want to target.

6) Indiscriminate use of graphics and animations
Graphics and animations look cool, but they only look cool once. They are like a movie: the more times you see them, the less attractive you find them. Unnecessary frills bloat your pages and push your real textual content downwards. Always remember that when the search engine crawlers visit your website they can make no sense of your graphics; they are only looking for the text content.

7) No use of header tags
Header tags — are very important tags because they are supposed to highlight the gist of your web page. To create heading people often use bigger fonts for the tag which is totally wrong. Search engines look for important keywords within your header tags so always use them to highlight the main points of your text, and if possible, use the keywords within the header tags.

8)Excessive use of keywords
People think the more keywords their pages have, the better is the chance of getting ranked hire; this is a complete misconception. Excessive use of keywords can get your website blacklisted on various search engines. Although you must have your keywords and their synonyms in your text they don’t have to appear in every sentence. Just have them in the beginning, within your title and other header tags possibly as anchor text.

9) Wrong linking policy
Linking is a very potent SEO methodology, but only if done properly. Indiscriminate incoming and outgoing links can severely harm your search engine rankings. Try getting inbound links from reputed websites and never link to websites that are considered “bad” (porn, spamming, scams, etc.) by the search engines.

10) Not blogging
Not blogging is a mistake because even if it directly may not affect your rankings (or it may), you can rest assured that your competitors are using it to boost their search engine rankings to get highly relevant traffic.
So avoid these top 10 SEO mistakes and gradually keep climbing up the ladder of higher rankings.

0 Vouch For Excellent Services With Brisbane Posted by Kapil SEO | at 11:27 PM

Every company, every organization and every business is on the world of web these days. Who would take a company seriously that doesn’t have a website? A website ably represents an enterprise on the platform of internet. A website helps a company in extending its reach and acquaint themselves with the powerful market that is formed by the ‘netizens’. With the growing need for websites, Web designing has evolved into a major industry in the last decade or so. A large number of people have entered this business to cater to the ever increasing demands that the industry is experiencing. With every other part of the world, Brisbane website design is also experiencing a huge boom and a large number of players are operating in this segment to take advantage of the same. A name that has emerged as the torchbearer is Magik New Media- a brand that has become synonymous with trust and quality.

With over ten years of experience in the field of web designing, this company has been able to garner unparalleled expertise. Brisbane website design has been one of its focus areas and clients across Brisbane can vouch for the excellent services that the company has unfailingly meted out throughout these years. The company has catered to the needs and demands of a number of companies and organizations cutting across literal all walks of life. Some of the clients that have been delighted to avail the services of this company come from the industries that include: small to medium business, health, non-profit and educational institutions, and government organizations. In fact it would not seem like an exaggeration if it’s said that, when one thinks of Brisbane website design, this is the company that comes to the mind.

If you are based in Brisbane, and the idea of getting a website designed is darting through your mind, then all the streams of questions, doubts and issues would come to a ‘halt’ when you get in touch with this company. For Brisbane website design, though there are a plethora of options one could explore, and a dependable partner who is experienced enough to absolutely understand your requirements and meet them with clinical perfection is something that that everybody expects, but seldom met.

With this particular company you can be rest assured that your work has been entrusted with the most trusted people and it would be completed within the stipulated time without the quality being compromised a least bit. This becomes possible due to the treasure trove of exceptionally skilled workforce including some of the most consummate designers in the industry that work with unmatched vigor and passion day in and day out. Magik New Media uses technology and innovation together to weave your dreams of owning a strikingly impressive website!

http://www.magiknewmedia.com.au

0 How Can Social Networking Help Your Blog? Posted by Kapil SEO | at 4:04 AM

Social networking, SEO Network and blogging are two highly effective search engine optimization techniques. Both can produce impressive SEO results in their own right but they can also work together productively. It is possible to use social networking to help blogging to work more effectively as part of your search engine optimization campaign.
For a blog to be successful, you must regularly update it with relevant and well-written content. This will ensure visitors to your blog continuously have fresh information to read and will also help it to get the attention of the search engines. The search engine web crawlers look for new website content and for high quality and relevant material. However, another way to direct relevant traffic to your blog is by providing links to your blog in your social networking pages.
Twitter, Facebook and other websites like this can offer businesses a lot. They can help them to develop their brands within the online community and help them to achieve top rankings in the search results. They can also be used to direct those interested in your business to web pages with more detailed information about your company.
You are often limited with the amount of information you are able to provide when using social networking websites. Posts cannot go on and on and with Twitter you are limited even further. If you can provide your followers with content which attracts their attention and interest, they may want to learn more about your business. A link to your blog can be the perfect solution.
A blog can be a lot more detailed and can feature a great deal of information about your business and also about the industry you are in. Blogs are updated regularly so will feature fresh and useful information and can help others to gain a better knowledge and understanding of what you are able to offer.
If spending time and effort on creating and updating a blog as part of your search engine optimization campaign, you have to drive as much traffic to your blog as possible. The more readers you have, the greater the potential for visitor numbers to your site to increase and the greater your potential for a sales growth too.
You should be using any effective methods you can to direct those interested in your company to your web pages and doing so through your social networking pages can be highly productive. Don’t continuously direct readers of your posts within the social networking communities to your blog or website but when appropriate, include a link they may find useful if wanting to know more on the subject.
Blogging and social networking can work well separately but can also work well together.

0 Social Networking – A Platform To Promote Your Business Posted by Kapil SEO | at 11:05 PM

Social Networking sites are now days one of the most used and easiest source for an individual or a group to share their thoughts, views and knowledge with like or unlike minded people. These sites not only provide a source to social networking with our friends, to know that how many out there, who thinks like you, but also provide you a platform to promote your business, website, etc. Search engines like Google, Yahoo, and Bing also give these site great values in accessing the credibility of your site. Having back links from the big networking sites like twitter, face book, my space increase your search engine rankings.
How to Use These Social Networking Sites
Social networking sites has helped many websites and business to grow larger and promote themselves and act as a best platform for sharing their information and generating profits for them. To use these sites is very simple. There are thousands of social networking sites out there, where you just need to register, make your profile and start using them. Just few simple steps and you are a part of a big social network circle.
Social Networking Sites help in Search Engine Optimization
Every day thousands of websites are launched, and millions of them are competing to rank on the first page of search engines. Getting relevant traffic to your site is also one of the main motives of the site owners. But with the latest upcoming of social networking this can be achieved in a better and easy way. These sites allow us to post content related to a particular theme, targeting a particular keyword which will help in reaching targeted traffic and high search engine rankings for that particular keyword. One can post articles on article sites, publish press release, classifieds. Do social book marking, blog posting, blog submissions which all are effective internet Marketing techniques.
Make Money Online
There is some site like squidoo and hub pages which let you earn money online also.
Google also likes squidoo lens and hub pages and usually ranks them high. They provide you lot of options to explore, which helps in internet Marketing and making money online. For your online Marketing and advertising this proves to be a beneficial technique and also make you some money.

So let’s get started join, sign up any social networking site and let your website rank higher in the search engine results.

0 Social Search and SEO Posted by Kapil SEO | at 12:59 AM

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How is the Social Search Engine relevant to SEO?

It is obviously important because we see how more and more each day search is turning into something more personal as search engines seek ways to improve the relevance of search results. What this means is that we (SEOs) should encourage clients to improve their online network and to start seriously considering or putting more effort in the social media efforts.

Here are a few tips on what you should immediately do to get the most of Google Social Search (remember this may be in experimental mode now but you want to reap the benefits even before it’s fully released):

Get a Google Account and update your public Google profile – Add links to your facebook, twitter, myspace, jaiku, blog, flickr, and whatever other links you want to appear when contacts (hopefully your clients or the friends of your friends, who can turn into clients) search for terms that appear as content in those links.

Get more active in social network sites – Been neglecting your social site accounts? Start adding friends and posting updates WITH KEYWORDS. Don’t get spammy but think of real updates where you can insert a keyword or two. Oh and don’t forget to set your profile on public.

Get reviewed - Find ways to get reviewed by real people on industry-specific sites or even on their websites. Remember the real aim for many clients is conversion and not just traffic. For this word of mouth is still the best way to go. In search terms social search and reviews from people in your social circle is still equivalent to word of mouth. The more people review your site/product/service the more chances you get to appear on the social search results of their contacts.

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