2 How Google ranks tweets Posted by Kapil SEO | at 2:37 AM

Google started to display real-time results in addition to the regular top 10 pages on their search result pages. The real-time results are meant to offer web searchers access to brand new news items as fast as possible.

The main element of Google’s real-time results are tweets. Tweets are the real-time messages that Twitter users post on Twitter.com. Google’s Amit Singhal, who led the development of Google’s real-time search, recently revealed how Google ranks tweets in the real-time results.

There’s some kind of PageRank just for tweets

Google’s PageRank algorithm looks at the link structure of a web page. The more websites link to a website and the more websites link to the linking websites the more relevant is the linked website.

Tweets are not about links but about followers. On Twitter.com, people “follow” the comments of other Twitter users. The more followers a Twitter user has, the more reputable are the tweets of that user. If Twitter users that have many followers follow another Twitter user then these users will have a larger impact on the reputation of that user.

“It is more than a popularity contest”, said Google’s Amit Singhal. “One user following another in social media is analogous to one page linking to another on the Web. Both are a form of recommendation.

As high-quality pages link to another page on the Web, the quality of the linked-to page goes up. Likewise, in social media, as established users follow another user, the quality of the followed user goes up as well.”

There are additional filters and algorithms

The follower reputation rank is only one of Google’s methods to rank tweets:

1. HashtagsTwitter users often use “hashtags” in their comments. Hashtags are symbols that start with a # followed by a popular topic, for example #earthquake.

If such a hashtag is included in a tweet, the tweet will show up in the real-time results when other Twitter users click the hashtag’s topic word elsewhere on the site.

2. SpamWhile hashtags can be useful to maximize the exposure of a tweet, they are also often abused for spamming. The wrong hashtags can serve as a red flag that triggers Google’s spam filters.

Amit Singhal didn’t go into the details but he said that Google modeled the hashtagging behavior in ways that tend to reduce the exposure of low-quality tweets.

3. The signal in the noiseThere can be thousands of tweets that contain a very popular word such as “Obama”. To find the relevant tweets, Google looks for “signals in the noise”. Such a signal can be an increasing number of tweets that mention other words near mentions of “Obama”, for example “Cambridge police”. The tweets with the signals will be chosen for the real-time results.

The problem with Google’s real-time results is that they don’t last. The time and efforts that you have to invest in getting listed in Google’s real-time results is better spent on optimization for Google’s regular results.

5 Top SEO Strategies that You Can Use Posted by Kapil SEO | at 2:36 AM

SEO Network

There is no question about the importance of strategies implemented by seo services. It is clear that owning a website means you want it to be found by as many people as possible. You want the world to know about your product, service or cause. You can only accomplish this goal if you use the best strategies in search engine optimization.

Building Links
Link generation is among the most crucial strategies that you have to learn and master. Search engines index and rank websites using information about your external links. The robots that work for search engines take note of the quantity and quality of links leading to your site and use this information to judge the value of your site.

An SEO campaign can involve a number of different link creation methods. Some of the sites that will allow you to leave your links are social bookmarking sites, social networking sites, website directories, article directories and forums. Do take note though that there is a need to choose sites that are reputable and well established. If your links are found on badly made and poorly maintained sites, your index position could suffer.

Article Marketing

The basic idea of articles for seo is writing articles that are meant to be submitted to article directories. This method provides two major benefits. You get to build links through your resource box and you get to build your reputation as a respected authority in your field. Like other SEO strategies however, this one is not as straightforward as it seems. You need to make sure that your articles contain the right keywords that people use on search engines to find you. Article marketing is therefore intimately tied to keyword research.

On Page Optimization

Before you start building links extensively, you need to take a closer look at what your site contains. It’s possible to establish great quality links but these will get you nowhere if you do not have the kind of content that matches them. When search engine robots drop by your site, they want to discover content that is the same kind of information that they draw from your text links. SEO expert services develop this consistency by including keywords used for building links in website tags and text content.

On page optimization isn’t always very easy. You have to know just the right spots to insert your keywords. You also need to know that you are using the right number of words or phrases. Inserting too many similar or repetitive keywords can make robots think that you are overstuffing your site.

Social Bookmarking

This is one of the most enjoyable tasks of an seo campaign. This involves visiting social networking and bookmarking sites to share information about your products, services and website. Networks let you interact directly with individuals while online bookmarking sites let you leave recommended links for others to check.

Some people find bookmarking and networking easy. Be mindful though that you should use these tools prudently. Leaving too much information and too many links on these sites could earn you the reputation of being a spammer.

There are numerous other SEO strategies. It’s always a good idea though to start off with these four top strategies. These are among the most legitimate and most useful.