2 How Google ranks tweets Posted by Kapil SEO | at 2:37 AM

Google started to display real-time results in addition to the regular top 10 pages on their search result pages. The real-time results are meant to offer web searchers access to brand new news items as fast as possible.

The main element of Google’s real-time results are tweets. Tweets are the real-time messages that Twitter users post on Twitter.com. Google’s Amit Singhal, who led the development of Google’s real-time search, recently revealed how Google ranks tweets in the real-time results.

There’s some kind of PageRank just for tweets

Google’s PageRank algorithm looks at the link structure of a web page. The more websites link to a website and the more websites link to the linking websites the more relevant is the linked website.

Tweets are not about links but about followers. On Twitter.com, people “follow” the comments of other Twitter users. The more followers a Twitter user has, the more reputable are the tweets of that user. If Twitter users that have many followers follow another Twitter user then these users will have a larger impact on the reputation of that user.

“It is more than a popularity contest”, said Google’s Amit Singhal. “One user following another in social media is analogous to one page linking to another on the Web. Both are a form of recommendation.

As high-quality pages link to another page on the Web, the quality of the linked-to page goes up. Likewise, in social media, as established users follow another user, the quality of the followed user goes up as well.”

There are additional filters and algorithms

The follower reputation rank is only one of Google’s methods to rank tweets:

1. HashtagsTwitter users often use “hashtags” in their comments. Hashtags are symbols that start with a # followed by a popular topic, for example #earthquake.

If such a hashtag is included in a tweet, the tweet will show up in the real-time results when other Twitter users click the hashtag’s topic word elsewhere on the site.

2. SpamWhile hashtags can be useful to maximize the exposure of a tweet, they are also often abused for spamming. The wrong hashtags can serve as a red flag that triggers Google’s spam filters.

Amit Singhal didn’t go into the details but he said that Google modeled the hashtagging behavior in ways that tend to reduce the exposure of low-quality tweets.

3. The signal in the noiseThere can be thousands of tweets that contain a very popular word such as “Obama”. To find the relevant tweets, Google looks for “signals in the noise”. Such a signal can be an increasing number of tweets that mention other words near mentions of “Obama”, for example “Cambridge police”. The tweets with the signals will be chosen for the real-time results.

The problem with Google’s real-time results is that they don’t last. The time and efforts that you have to invest in getting listed in Google’s real-time results is better spent on optimization for Google’s regular results.

5 Top SEO Strategies that You Can Use Posted by Kapil SEO | at 2:36 AM

SEO Network

There is no question about the importance of strategies implemented by seo services. It is clear that owning a website means you want it to be found by as many people as possible. You want the world to know about your product, service or cause. You can only accomplish this goal if you use the best strategies in search engine optimization.

Building Links
Link generation is among the most crucial strategies that you have to learn and master. Search engines index and rank websites using information about your external links. The robots that work for search engines take note of the quantity and quality of links leading to your site and use this information to judge the value of your site.

An SEO campaign can involve a number of different link creation methods. Some of the sites that will allow you to leave your links are social bookmarking sites, social networking sites, website directories, article directories and forums. Do take note though that there is a need to choose sites that are reputable and well established. If your links are found on badly made and poorly maintained sites, your index position could suffer.

Article Marketing

The basic idea of articles for seo is writing articles that are meant to be submitted to article directories. This method provides two major benefits. You get to build links through your resource box and you get to build your reputation as a respected authority in your field. Like other SEO strategies however, this one is not as straightforward as it seems. You need to make sure that your articles contain the right keywords that people use on search engines to find you. Article marketing is therefore intimately tied to keyword research.

On Page Optimization

Before you start building links extensively, you need to take a closer look at what your site contains. It’s possible to establish great quality links but these will get you nowhere if you do not have the kind of content that matches them. When search engine robots drop by your site, they want to discover content that is the same kind of information that they draw from your text links. SEO expert services develop this consistency by including keywords used for building links in website tags and text content.

On page optimization isn’t always very easy. You have to know just the right spots to insert your keywords. You also need to know that you are using the right number of words or phrases. Inserting too many similar or repetitive keywords can make robots think that you are overstuffing your site.

Social Bookmarking

This is one of the most enjoyable tasks of an seo campaign. This involves visiting social networking and bookmarking sites to share information about your products, services and website. Networks let you interact directly with individuals while online bookmarking sites let you leave recommended links for others to check.

Some people find bookmarking and networking easy. Be mindful though that you should use these tools prudently. Leaving too much information and too many links on these sites could earn you the reputation of being a spammer.

There are numerous other SEO strategies. It’s always a good idea though to start off with these four top strategies. These are among the most legitimate and most useful.

1 SEO Tools –The Best Of The Bunch Posted by Kapil SEO | at 12:42 AM

Different Search Engine Optimization tools hold different meanings for different web masters and blogger, and it is really difficult to compile a list of “the best SEO tools”. Still, most of the SEO requirements are generic in nature, for instance, your typical Search Engine Optimization campaign entails:
• Optimized source code
• Keyword analysis
• SEO-optimised content
• Meta tags analysis
• Search engine submissions and monitoring
• Getting quality back links

I’ll be listing here the best SEO tools you can use to handle the Search Engine Optimisation tasks mentioned above.

Source code validation
From the SEO perspective it is very important to have clean, validated markup. The two online tools that help you write validated markup are:
• The W3C Markup Validation Service
• WDG HTML Validator

Keyword analysis
It is very critical to know what are the right keywords for you. Getting tons of traffic for wrong keywords can prove to be a costly affair both in terms of lost business and bandwidth costs. Here are some tools you can use to find out what are the right tools for you:
• Keyword Discovery.com Keyword Research Tool
• Keyword Suggestion Tool
• Word Stream’s new FREE Keyword tool
• Overture Keyword Tool
• Word Tracker Keyword Service
• Google AdWords Keyword Tool
• SEO Book Keyword Suggestion Tool

Search Engine Optimised content
Although it is very hard to find a tool that writes optimised content for you, you can use some tools to gauge the keyword density of your content. Here are a few online tools that can help you check your keyword density.
• Link vendor Keyword Density Tool
• Webconfs Keyword Density Checker
• SEO Chat Keyword Density Tool

Meta tags analysis
Some say meta tags are important and some say they are no longer important. Well, why take chances. Properly using meta tags, using the right meta tags with right information in them, and using them in right manner doesn’t harm. The following tells help you analyse your meta tags.
• SEO Chat Advanced Meta Tag Generator
• Web Master Toolkit Meta Tag Generator
• Rank Request Meta Tag Analyzer

Search Engine Submissions And Monitoring
For search engine submissions and monitoring I think the best tool is hard work. Automated tools are not recommended to submit your website to various search engines and online directories. So for search engine submissions I think the best tool is you.

Link Popularity
Link popularity has become a potent SEO tool. It’s always been around in the form of those thousands of link exchange programs but now the search engines have developed more sophisticated algorithms to measure genuine link popularity. Hence the web masters and bloggers take their link popularity campaigns very seriously. Here are some online tools you can use to track your link popularity.
• Submit Express Link Popularity Check
• Web Master Tool Link Popularity Check
• Add Pro Link Popularity Check
• SEO Chat Link Popularity Check

This is going to be a constantly evolving list as I’ll be adding more links here as I come across them, so either bookmark this post or add it your favorite bookmarking website.
Also, if you have any SEO tools that you think I should check out and include in this list, please let me know.
Website Traffic Analysis

0 Most Bloggers Are Lazy? Posted by Kapil SEO | at 10:22 PM

SEO Network don’t think there is something irksome in it, as long as posts are not plagiarized. Let’s be frank, some bloggers can write, and some cannot, and those who cannot, at least link to those who can. That’s why blogging is such a big part of the online social media scene; people can simply share links with their visitors without giving their personal opinions.
Personally, SEO Network don’t find such a vocation appealing, especially if you are really serious about pursuing a blogging career. There definitely has to be something unique on your blog in order to make people come again and again. If you just give links on your blog and copy/paste tidbits of others’ opinions, they’ll simply bookmark those blogs or subscribe to their RSS feeds without bothering to visit your blog.
Even if you just provide links, you need to do it on a large scale. Take for instance pop urls.com; it’s a comprehensive index of hundreds of RSS feeds updated very frequently and nobody would like to personally visit every link and save it, and then keep track of it.
Anyway, I digressed. The point is, you can be a lazy blogger if you simply wish to share interesting stuff with your visitors, but if you really want to make a mark, you need to come up with stuff that can only be found on your blog. Even if you cannot come up with something totally unique, at least express your point of view in such a manner that it’s totally SEO Network point of view.

1 Top 10 SEO Mistakes Posted by Kapil SEO | at 4:15 AM

Every Search engine optimisation (SEO) campaign is a double-edged sword. It’s like traveling in space: one wrong calculation here and one there and you can end up billions of light-years away from your destination. In this post I’m going to suggest 10 SEO mistakes that you should definitely avoid. There are 100s of things that can go wrong, but these top 10 SEO mistakes can cause you the most harm. Here they are:

1) Wrong title of the page
Your title is the first thing the search engine crawlers encounter when they visit your web page. Your title tells the search what your page is about. Even when your link appears in the search results page, it’s your title that attracts the users and makes them click the link. Avoid deceptive titles. Use keywords in your title and be as clear as possible. Another mistake regarding the titles is that sometimes all the pages belonging to a website have the same title: this is a big mistake. Every page of your website should have its own unique title.

2) Wrong selection of keywords
Almost every SEO effort revolves around the chosen keywords and lots of money and time is spent on obtaining a high ranking for the keywords. All the effort will go down the drain if you focus on the wrong keywords. Carefully study what keywords and key phrases your target market is using to find what you have to offer, and then optimise accordingly. Use the free and commercial keyword-analysis tools to zero-in on the precise keywords. Never assume on your own what keywords your target market is using.

3) Having no textual content
No matter how snazzy a website you have, if it doesn’t have enough text, the search engines will never find out what you represent and what product or service you intend to sell.

4) Having wrong content
It is as good as having no content because your bad content will give all the bad information to the search engines. This is partly related to selecting the wrong keywords because even by selecting the wrong keywords you can easily generate wrong content.

5) Choosing the wrong target market
You should know to whom you want to sell, and only then you can properly steer your SEO campaign. If the target market is wrong, how can optimise your website correctly. With wrong target market you’ll be choosing the wrong keywords and misplaced search engine campaigns. Always be sure of whom you want to target.

6) Indiscriminate use of graphics and animations
Graphics and animations look cool, but they only look cool once. They are like a movie: the more times you see them, the less attractive you find them. Unnecessary frills bloat your pages and push your real textual content downwards. Always remember that when the search engine crawlers visit your website they can make no sense of your graphics; they are only looking for the text content.

7) No use of header tags
Header tags — are very important tags because they are supposed to highlight the gist of your web page. To create heading people often use bigger fonts for the tag which is totally wrong. Search engines look for important keywords within your header tags so always use them to highlight the main points of your text, and if possible, use the keywords within the header tags.

8)Excessive use of keywords
People think the more keywords their pages have, the better is the chance of getting ranked hire; this is a complete misconception. Excessive use of keywords can get your website blacklisted on various search engines. Although you must have your keywords and their synonyms in your text they don’t have to appear in every sentence. Just have them in the beginning, within your title and other header tags possibly as anchor text.

9) Wrong linking policy
Linking is a very potent SEO methodology, but only if done properly. Indiscriminate incoming and outgoing links can severely harm your search engine rankings. Try getting inbound links from reputed websites and never link to websites that are considered “bad” (porn, spamming, scams, etc.) by the search engines.

10) Not blogging
Not blogging is a mistake because even if it directly may not affect your rankings (or it may), you can rest assured that your competitors are using it to boost their search engine rankings to get highly relevant traffic.
So avoid these top 10 SEO mistakes and gradually keep climbing up the ladder of higher rankings.

0 Social Search and SEO Posted by Kapil SEO | at 12:59 AM

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How is the Social Search Engine relevant to SEO?

It is obviously important because we see how more and more each day search is turning into something more personal as search engines seek ways to improve the relevance of search results. What this means is that we (SEOs) should encourage clients to improve their online network and to start seriously considering or putting more effort in the social media efforts.

Here are a few tips on what you should immediately do to get the most of Google Social Search (remember this may be in experimental mode now but you want to reap the benefits even before it’s fully released):

Get a Google Account and update your public Google profile – Add links to your facebook, twitter, myspace, jaiku, blog, flickr, and whatever other links you want to appear when contacts (hopefully your clients or the friends of your friends, who can turn into clients) search for terms that appear as content in those links.

Get more active in social network sites – Been neglecting your social site accounts? Start adding friends and posting updates WITH KEYWORDS. Don’t get spammy but think of real updates where you can insert a keyword or two. Oh and don’t forget to set your profile on public.

Get reviewed - Find ways to get reviewed by real people on industry-specific sites or even on their websites. Remember the real aim for many clients is conversion and not just traffic. For this word of mouth is still the best way to go. In search terms social search and reviews from people in your social circle is still equivalent to word of mouth. The more people review your site/product/service the more chances you get to appear on the social search results of their contacts.

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0 Search Engine Optimization (SEO) Posted by Kapil SEO | at 2:35 AM

Website Optimization is a complex issue, but should be known by every entrepreneur who wants to succeed on the Internet.

According to the dictionary of the Royal Spanish Academy, optimize is finding the best way to perform an activity. Therefore, optimization of your website would make it comply with the best possible with each of its functions.

Recall that if a site is designed only to achieve success in the Search Engines, better known as search engines will not be successful with users as the machines do not buy, not sell it. If, however, is intended only for individuals, difficult to achieve a good positioning in search engines and users will not find, therefore, not sell. In conclusion, a successful web site must comply with both their functions inevitably related to Search Engines such as those associated with the usability by site visitors.

We have said that anyone wishing to succeed in the Internet market should make a website that is a true "virtual branch." That is, this should be an extension of your company and operate as a local online. For this, the site must achieve the objectives for which it was created, must be compatible with the principles and policies of the Company, be functional and actually transmit useful information to its users.

In order to reach a site that complies with the characteristics listed above, you must have the help of a Web Optimizer you know how that site should work and how to achieve it.

PR: wait... I: wait... L: wait... LD: wait... I: wait... wait... Rank: wait... Traffic: wait... Price: wait... C: wait...